There are many benefits to email marketing. For one, the cost is generally lower than traditional forms of online and offline marketing. Secondly, conversions tend to be strong particularly if you’re targeting the right demographic. Lastly, with software and back-end help from companies such as Aweber, email marketing is a breeze and much easier than the complexities of traditional marketing.
So whether you are a brick and mortar business or an Internet based company, email marketing generates prospects, clients, and customers directly to you at a very low cost. In addition, email marketing complements your social media marketing strategy and is a great way to jumpstart your new business. Sure, there is pay-per-click search, banner ads, display marketing (all of which we recommend). However, you certainly need a budget for those types of marketing activities particularly if you’re in a competitive niche. With email marketing, a lot of those costs go away.
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